We influence, We inform, We implement
We Influence – through various public relations activities, such as lobbying, education and publishing, represent the industry and promote its position by influencing public policy, legislation and regulation, standards
We Inform – collecting, digesting, interpreting and distributing various forms of information, ranging from industry statistics, news, developments and other specialised knowledge relevant to their industry or markets to help the industry manage risks, be informed of opportunities and take advantage of recognised ‘best practices’
We Implement – promoting high standards amongst its members and encouraging ‘best practice’ in the industry to improve positioning and competitiveness